MailChimp
MailChimp – Send Better Email
Summary: The most widely used Email Marketing platform, MailChimp is a solution for businesses of every size. A friendly and intuitive set up backed up by powerful customization, automation, and filtering features, MailChimp can be as simple or complex as your business requires.
You might prefer this software if:
- You want to use their free version
- You want advanced features available with every paid plan
- You want a platform with room to grow that scales easily
- You need support in a non-standard language
- You need a program that integrates well with other applications
You might prefer another if:
- You have a high volume of subscribers
| SalesForce Marketing Cloud | GetResponse | MailChimp | iContact | ConstantContact | DotMailer | |
|---|---|---|---|---|---|---|
| Best Premium Automation | Best Low-Cost Automation | Best Small Business All-Rounder | Best Social Media | Best for Customer Support | Best Newcomer | |
| Features | ||||||
| Customizable Templates | y | y | BEST | y | y | y |
| Landing Page Creation | y | BEST | ||||
| Google Analytics | y | y | y | y | y | y |
| Email Engagement Tracking | y | y | y | y | y | y |
| Individual Subscriber Tracking | BEST | y | y | |||
| A/B Testing | BEST | BEST | y | y | y | y |
| Social Sharing | y | y | BEST | y | y | |
| Social Listening | y | BEST | ||||
| List Segmentation | y | y | y | y | y | y |
| Behaviour Segmentation | BEST | y | y | y | ||
| Survey Tools | y | y | BEST | |||
| Custom Autoresponders | y | y | y | y | BEST | |
| Advanced Workflow Automation | BEST | y | y | y | ||
| Coupons | BEST | |||||
| Phone Support | y | y | y | BEST | y | |
| Campaign Advisor | BEST | y | ||||
| Pricing | SalesForce Marketing Cloud | GetResponse | MailChimp | iContact | ConstantContact | DotMailer |
| Trial Period | No | 30 | Free version | 30 | 30 | 30 |
| Payment style | annually | per month | per month/ pay as you go | per month | per month | per month |
| Basic | $400/month | $45/month 5000 subscribers | $50/month 5000 subscribers | $52/month 5000 subscribers | $80/month 5000 subscribers | on request |
| details | most features, minus automation studio and social listening | all features, unlimited emails, included on all paid plans | all features, unlimited emails, included on all paid plans | limited to basic analytics, automation and social features | Email Plus' package with all features | custom |
| Top-tier | $1250/month 15000 contacts (more can be added) | $250/month 50000 subscribers | $240/month 50000 subscribers | $369/month 25 000 subscribers | $110/month 10 000 subscribers, call for higher volumes | on request |
| details | advanced autoamtion features | all features, unlimited emails, included on all paid plans | all features, unlimited emails, included on all paid plans | all features, unlimited emails | all features | custom |
| Annual Discount | no | 18 % | no | 15% | 15% |
Freshdesk is commended for the Best value for money, Best Customisable Templates, Best Trial option (free plan).
Mailchimp integrates with 38 out of 46 third party software analysed while the category’s arithmetic mean is 19/46. So, Mailchimp has twice exceeded the Category’s Mean!
Mailchimp has 83% Integration Score (the Best among the Email marketing software analysed). Also, it is the Best Score among all SME software we have analysed here!
| Salesforce Marketing Cloud | GetResponse | MailChimp | iContact | ConstantContact | DotMailer | |
|---|---|---|---|---|---|---|
| API | y | y | y | y | y | y |
| Google Aps | y | y | y | |||
| Google Analytics | y | y | y | y | y | |
| Contact Form 123 | y | y | y | y | ||
| Zapier | y | y | y | y | y | |
| Contacts | ||||||
| Capsule CRM | y | y | y | |||
| Pipeline Deals | y | |||||
| Base CRM | y | |||||
| InfusionSoft | y | y | ||||
| Nimble | y | |||||
| Zendesk | y | y | y | |||
| SugarCRM | y | y | y | |||
| Hubspot | y | |||||
| Salesforce | y | y | y | y | y | |
| PipeDrive | y | |||||
| Insightly | y | y | ||||
| Highrise | y | y | y | y | ||
| Nutshell | y | |||||
| Batchbook | y | y | ||||
| Zoho CRM | y | y | y | y | ||
| Freshbooks | y | y | y | |||
| Microsoft Dynamics | y | y | y | |||
| CMS | ||||||
| Wordpress | y | y | y | |||
| Drupal | y | y | y | |||
| Joomla | y | y | y | |||
| Evernote | y | y | y | |||
| Dropbox | y | |||||
| Social Media | ||||||
| y | y | y | y | |||
| y | y | |||||
| Tumblr | y | |||||
| y | ||||||
| Hootsuite | y | y | ||||
| Ecommerce | ||||||
| Shopify | y | y | y | y | y | |
| Bigcommerce | y | y | y | y | y | |
| Magento | y | y | y | y | y | |
| Paypal | y | |||||
| Etsy | y | |||||
| Amazon Payments | y | |||||
| Wndsor Circle | y | y | ||||
| osCommerce | y | |||||
| WooCommerce | y | y | ||||
| 3D Cart | y | y | y | y |
Nominations
Commended
Mailchimp is Commended (3rd place) in the Small business marketing software category:Best Small Business All Rounder. Its advanced features are available under each payment plan. Also, Mailchimp is our Integration Champion — best of the best among all software we have analysed so far.
Battle wins
Battle wins: 3/5
Mailchimp won 3 out of 5 battles of the Small Business Email Marketing Round. Lost its battles to the Category Winner and Runner-up. Would win on Pricing, while Lose on Features mostly.
