MailChimp Vs iContact


Send Better Email

mailchimp review


Email Marketing for Everyone

icontact review

Round 1: Pricing

BasicFree up to 2000 subscribersFrom $15/month for 500 subscribers
Pro$240/month 50000 subscribers$369/month 25 000 subscribers


Winner: MailChimp!

MailChimp beats iContact at every level of features and pricing, as well as making all its features available for every paid plan. MailChimp also offers pay-as-you-go pricing for low volumes.

Round 2: Features

Features :MailchimpIcontact
Customizable TemplatesBESTy
Landing Page Creation
Google Analyticsyy
Email Engagement Trackingyy
Individual Subscriber Trackingy
A/B Testingyy
Social SharingyBEST
Social ListeningBEST
List Segmentationyy
Behaviour Segmentationy
Survey Toolsy
Custom Autorespondersyy
Advanced Workflow Automationy
Phone Supporty
Campaign Advisor


Winner: MailChimp!

MailChimp offers more advanced tracking, analytics, and segmentation features than iContact, and the advanced features are available at lower prices. iContact does have an advantage for social sharing and listening, as well as better client support.

Round 3: Integrations

Integration :MailchimpIcontact
Integration levelHIGHLOW
CMS (Wordpress, Joomla, Drupal)YY
Ecommerce (Shopify/WooCommerce)Y
Social MediaY


Winner: MailChimp!

MailChimp integrates with almost every program under the sun, and the API is very developer friendly if you need to make a custom app. iContact only integrates with Salesforce and Drupal.

Round 4: Language support

Support for over 26 languagesEnglish Access
Multiple alphabets and languages supportedMultiple alphabets and languages supported


Winner: MailChimp! 

The battle score

Overall Winner: MailChimp!

But you might prefer iContact if:

  • Social listening and sharing is a big part of your marketing strategy
  • You have a very high number of subscribers
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