Vidyard Review

VidyardVidyard – Turn Viewers into Customers

Summary: An expensive contender, Vidyard really shines when integrated into marketing automation. Its features for email capture and behavior triggering are the best in the category. Pricing is custom and depends on your needs, but aimed towards large and enterprise level businesses. Vidyard integrates well with Salesforce and several marketing automation programs.

Website: http://www.vidyard.com/

Review (%)

Overall Rating 80%
Integration 85%
Performance 80%
Price 90%

You might prefer Vidyard if:

  • You use marketing automation tools such as Marketo, Act-on and Eloqua
  • You are an enterprise level business
  • You want premium features and don’t mind paying for it
  • You need an unusual or custom solution

You might prefer another if:

  • You have a lower budget
  • You are fine with standard sets of features
 Best for low budgetsBest for analyticsBest for security and customizationBest for monetizationWithout distinctionNotable for integrations
Vimeo ProWistiaSproutvideoVzaarViddlerVidyard
HTTPS Compatible
Customizable Player
Unbranded Player
In video Calls to Action
Website does not redirect to 3-rd party
Multiple player themesx
Email CaptureBESTxxxx
Aggregate AnalyticsxxxxxBEST
Advanced Analytics, individual viewer metricsBESTxx
Integrations with CRM and marketing automation xxBEST
Video SEOxxxx
Password Protectionxxxxx
IP Blockingxx
Embedding RestrictionsxxBESTxxx
Download RestictionsBESTxxx
Codes to secure paid contentxBESTxxx
Allows users to pay directly for premium contentxxBEST
Subscription ServicesBEST
AdvertisingBESTx
Direct Payment (Tip Jar)BEST
Pricing (Basic)$200/year$25/month$50/month$20/month$100/month$79/month
1024GB/year storage, unlimited plays100 Videos100GB bandwith, 200 GB storage250GB bandwith, 100 GB storage20 videos
Pricing (Professional)-$100/month$200/month$160/monthCustom$249/month
-1000 videos400 GB bandwith, 800 GB storage1000 GB bandwith, 500 GB storage100 videos
Pricing (Enterprise)-$300/month$400/month$400/monthCustom$499/month
Unlimited videos1600 GB Bandwith, 3200 GB Storage5 TB bandwith, 1000 GB storage300 videos

Vidyard performs well against most of the criteria we reviewed, and it’s functions set is fairly balanced. The strong sides are Analytics and Behavior Tracking and email capturing. The weak side is Pricing (cost of basic monthly plan) as well as video storage volume per your money.

Vidiyard’s another strong side is Integration options. So, it will integrate hassle free with 12 our of 31 most popular small business tools, which places it right after the Wistia (the Integrations champion). The category mean is 8/31.

Vidiyard video has 39% Integration Score (good).

 Vimeo ProWistiaSproutvideoVzaarViddlerVidyard
APIyyyyyy
HTML5yyyyy
Google Analyticsyy
Contact Form 123
Zapiery
Wordpressyy
Drupalyy
Joomlay
Google Drivey
Evernote
Dropboxy
Mailchimpyyyy
Marketoy
Exact Targety
Eloquay
Act-ony
ConstantContacty
Aweberyy
Facebooky
Twittery
Tumblry
Youtubeyy
Instagram
Hootsuitey
Salesforcey
Salesforce Chattery
Salesforce Pardotyy
Hubspotyy
InfusionSofty
Shopifyy
Magentoy

No distinction

Vidyard is probably a little too skewed towards medium and large level business. It especially shows as we analyse its perfect Analytics and Action triggering options as well as its good integration with higher priced (enterprise-level) software like Eloqua and Marketo.

  1. Vimeo Pro vs. Vidyard
  2. Viddler vs. Vidyard

Vidyard won 2 out 5 battles with its peers in Category. Vidyard has beaten Viddler and Vimeo Pro who are the lowest performing software  in the Category. Yet, Vidyard is not a simple ‘average option’ for small enterprises, it boasts the best in class Aggregate Analytics as well as hassle free integration with marketing software.

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