Vidyard Review
Vidyard – Turn Viewers into Customers
Summary: An expensive contender, Vidyard really shines when integrated into marketing automation. Its features for email capture and behavior triggering are the best in the category. Pricing is custom and depends on your needs, but aimed towards large and enterprise level businesses. Vidyard integrates well with Salesforce and several marketing automation programs.
You might prefer Vidyard if:
- You use marketing automation tools such as Marketo, Act-on and Eloqua
- You are an enterprise level business
- You want premium features and don’t mind paying for it
- You need an unusual or custom solution
You might prefer another if:
- You have a lower budget
- You are fine with standard sets of features
As featured in:
| Best for low budgets | Best for analytics | Best for security and customization | Best for monetization | Without distinction | Notable for integrations | |
|---|---|---|---|---|---|---|
| Vimeo Pro | Wistia | Sproutvideo | Vzaar | Viddler | Vidyard | |
| HTTPS Compatible | ||||||
| Customizable Player | ||||||
| Unbranded Player | ||||||
| In video Calls to Action | ||||||
| Website does not redirect to 3-rd party | ||||||
| Multiple player themes | x | |||||
| Email Capture | BEST | x | x | x | x | |
| Aggregate Analytics | x | x | x | x | x | BEST |
| Advanced Analytics, individual viewer metrics | BEST | x | x | |||
| Integrations with CRM and marketing automation | x | x | BEST | |||
| Video SEO | x | x | x | x | ||
| Password Protection | x | x | x | x | x | |
| IP Blocking | x | x | ||||
| Embedding Restrictions | x | x | BEST | x | x | x |
| Download Restictions | BEST | x | x | x | ||
| Codes to secure paid content | x | BEST | x | x | x | |
| Allows users to pay directly for premium content | x | x | BEST | |||
| Subscription Services | BEST | |||||
| Advertising | BEST | x | ||||
| Direct Payment (Tip Jar) | BEST | |||||
| Pricing (Basic) | $200/year | $25/month | $50/month | $20/month | $100/month | $79/month |
| 1024GB/year storage, unlimited plays | 100 Videos | 100GB bandwith, 200 GB storage | 250GB bandwith, 100 GB storage | 20 videos | ||
| Pricing (Professional) | - | $100/month | $200/month | $160/month | Custom | $249/month |
| - | 1000 videos | 400 GB bandwith, 800 GB storage | 1000 GB bandwith, 500 GB storage | 100 videos | ||
| Pricing (Enterprise) | - | $300/month | $400/month | $400/month | Custom | $499/month |
| Unlimited videos | 1600 GB Bandwith, 3200 GB Storage | 5 TB bandwith, 1000 GB storage | 300 videos |
Vidyard performs well against most of the criteria we reviewed, and it’s functions set is fairly balanced. The strong sides are Analytics and Behavior Tracking and email capturing. The weak side is Pricing (cost of basic monthly plan) as well as video storage volume per your money.
Vidiyard’s another strong side is Integration options. So, it will integrate hassle free with 12 our of 31 most popular small business tools, which places it right after the Wistia (the Integrations champion). The category mean is 8/31.
Vidiyard video has 39% Integration Score (good).
| Vimeo Pro | Wistia | Sproutvideo | Vzaar | Viddler | Vidyard | |
|---|---|---|---|---|---|---|
| API | y | y | y | y | y | y |
| HTML5 | y | y | y | y | y | |
| Google Analytics | y | y | ||||
| Contact Form 123 | ||||||
| Zapier | y | |||||
| Wordpress | y | y | ||||
| Drupal | y | y | ||||
| Joomla | y | |||||
| Google Drive | y | |||||
| Evernote | ||||||
| Dropbox | y | |||||
| Mailchimp | y | y | y | y | ||
| Marketo | y | |||||
| Exact Target | y | |||||
| Eloqua | y | |||||
| Act-on | y | |||||
| ConstantContact | y | |||||
| Aweber | y | y | ||||
| y | ||||||
| y | ||||||
| Tumblr | y | |||||
| Youtube | y | y | ||||
| Hootsuite | y | |||||
| Salesforce | y | |||||
| Salesforce Chatter | y | |||||
| Salesforce Pardot | y | y | ||||
| Hubspot | y | y | ||||
| InfusionSoft | y | |||||
| Shopify | y | |||||
| Magento | y |
No distinction
Vidyard is probably a little too skewed towards medium and large level business. It especially shows as we analyse its perfect Analytics and Action triggering options as well as its good integration with higher priced (enterprise-level) software like Eloqua and Marketo.
Vidyard won 2 out 5 battles with its peers in Category. Vidyard has beaten Viddler and Vimeo Pro who are the lowest performing software in the Category. Yet, Vidyard is not a simple ‘average option’ for small enterprises, it boasts the best in class Aggregate Analytics as well as hassle free integration with marketing software.
