Wistia vs Vidyard
Round 1: Pricing
|From $25/ month for 100 videos||from $79/month for 20 videos|
Vidyard pricing is custom, however, so if you like their features it’s worth calling to check out their options but their starting point is higher than Wistia’s. Wistia also has a limited free plan useful for small businesses. Wistia’s advanced features are available from $100/month.
Round 2: Features
|In video Calls to Action||BEST||x|
|Website does not redirect to third party||x||x|
|Multiple player themes supported||x|
|Advanced Analytics, individual viewer metrics||BEST||x|
|Integrations with CRM and marketing automation||x||BEST|
|Codes to secure paid content||x||x|
|Allows users to pay directly for premium content|
|Direct Payment (Tip Jar)|
It was close, as both Vidyard and Wistia have an impressive range of features. Vidyard has better features to integrate with marketing automation programs and better aggregate analytics, but Wistia has lower price to activate its full feature set. Both platforms have similar levels of customization, security, and email capture.
Round 3: Integrations
|Content Management (Wordpress, Joopla)||Y|
Wistia plays nicely across a range of platforms, but Vidyard integrates seamlessly with marketing automation powerhouses such as Marketo, Eloqua, and Act-On. If you use those in your business this could sway you towards Vidyard.
Round 4: Language support
|Only available in English||Only available in English|
The battle score
Overall Winner: Wistia!
But you might prefer Vidyard if:
- You use Salesforce
- You need an unusual or custom solution
- You use Marketo, Eloqua or Act-On and want to integrate your video to your marketing automation