Viddler Review
Viddler – Video Tools for Learning and Engagement
Summary: A low-scoring entry in the category, it was hard to accurately assess Viddler because it’s pricing and features are not clearly listed on the website – their packages are all custom. The customization, analytics, and tracking features appear to be no better or worse than other options in the category, but it loses points on Video SEO and integration. Viddler does have some interesting monetization options.
Website: http://www.viddler.com/
You might prefer Viddler if:
- You need an unusual or custom solution
- You want to use advertising or direct payment to monetize your content
You might prefer another if:
- You prefer to pay less for similar features
- You only need a standard set of features
- You need a program that integrates well with other applications
| Best for low budgets | Best for analytics | Best for security and customization | Best for monetization | Without distinction | Notable for integrations | |
|---|---|---|---|---|---|---|
| Vimeo Pro | Wistia | Sproutvideo | Vzaar | Viddler | Vidyard | |
| HTTPS Compatible | ||||||
| Customizable Player | ||||||
| Unbranded Player | ||||||
| In video Calls to Action | ||||||
| Website does not redirect to 3-rd party | ||||||
| Multiple player themes | x | |||||
| Email Capture | BEST | x | x | x | x | |
| Aggregate Analytics | x | x | x | x | x | BEST |
| Advanced Analytics, individual viewer metrics | BEST | x | x | |||
| Integrations with CRM and marketing automation | x | x | BEST | |||
| Video SEO | x | x | x | x | ||
| Password Protection | x | x | x | x | x | |
| IP Blocking | x | x | ||||
| Embedding Restrictions | x | x | BEST | x | x | x |
| Download Restictions | BEST | x | x | x | ||
| Codes to secure paid content | x | BEST | x | x | x | |
| Allows users to pay directly for premium content | x | x | BEST | |||
| Subscription Services | BEST | |||||
| Advertising | BEST | x | ||||
| Direct Payment (Tip Jar) | BEST | |||||
| Pricing (Basic) | $200/year | $25/month | $50/month | $20/month | $100/month | $79/month |
| 1024GB/year storage, unlimited plays | 100 Videos | 100GB bandwith, 200 GB storage | 250GB bandwith, 100 GB storage | 20 videos | ||
| Pricing (Professional) | - | $100/month | $200/month | $160/month | Custom | $249/month |
| - | 1000 videos | 400 GB bandwith, 800 GB storage | 1000 GB bandwith, 500 GB storage | 100 videos | ||
| Pricing (Enterprise) | - | $300/month | $400/month | $400/month | Custom | $499/month |
| Unlimited videos | 1600 GB Bandwith, 3200 GB Storage | 5 TB bandwith, 1000 GB storage | 300 videos |
Viddler is commended for interesting (direct) monetization options.
Obviously, 3rd party software integration is not on the Top of the list for Viddler developers. It will integrate seamlessly with only 2 out of 31 application analysed (the category mean is 8/31). If coupled with relatively high cost, it makes one of the weakest combinations of all small business software analysed.
Viddler’s Integration Score is 6% (very low).
| Vimeo Pro | Wistia | Sproutvideo | Vzaar | Viddler | Vidyard | |
|---|---|---|---|---|---|---|
| API | y | y | y | y | y | y |
| HTML5 | y | y | y | y | y | |
| Google Analytics | y | y | ||||
| Contact Form 123 | ||||||
| Zapier | y | |||||
| Wordpress | y | y | ||||
| Drupal | y | y | ||||
| Joomla | y | |||||
| Google Drive | y | |||||
| Evernote | ||||||
| Dropbox | y | |||||
| Mailchimp | y | y | y | y | ||
| Marketo | y | |||||
| Exact Target | y | |||||
| Eloqua | y | |||||
| Act-on | y | |||||
| ConstantContact | y | |||||
| Aweber | y | y | ||||
| y | ||||||
| y | ||||||
| Tumblr | y | |||||
| Youtube | y | y | ||||
| Hootsuite | y | |||||
| Salesforce | y | |||||
| Salesforce Chatter | y | |||||
| Salesforce Pardot | y | y | ||||
| Hubspot | y | y | ||||
| InfusionSoft | y | |||||
| Shopify | y | |||||
| Magento | y |
Nominations
No distinction
Viddler performance in the category is without distinction. Yet, the software is Best direct monetisation choice.
Battle wins
Viddler won 1 out 5 battles with its peers in Category. Viddler has beaten Vimeo Pro so far. The weakest sides: 1) High price, 2) Low integration level.
