Act-On vs Fliptop
Round 1: Pricing
| Act-On | Fliptop |
|---|---|
| $600/month | $2500/month |
Winner
Winner: Act-On!
Act-On wins the first round on price.
Round 2: Features
| Features: | Act-On | Fliptop |
|---|---|---|
| Activity Tracking | Y | Y |
| Lead Generation | BEST | Y |
| Lead Scoring | Y | Y |
| Lead Nurturing & Distribution | Y | |
| Pipeline Management | Y | |
| Basic Analytics | BEST | Y |
| Email Services | BEST |
Winner
Winner: Act-On!
Act-On takes the crown, for offering additional lead nurturing and distribution, in addition to email services. However, Fliptop does feature pipeline management.
Round 3: Integrations
| Integration: | Act-On | Fliptop |
|---|---|---|
| Integration level | MID | MID |
| API | Y | |
| CRM | BEST | Y |
| Y | ||
| Marketing Automation | BEST | |
| Accounting | Y |
Winner
Winner: Fliptop!
Fliptop takes this round, due to superior marketing automation, accounting, and email integrations, although Act-On does offer API access and is best in class for CRM integrations.
Round 4: Language support
| Act-On | Fliptop |
|---|---|
| Arabic, Chinese, Danish, English, Finnish, French, German, Hebrew, Hindi, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, Thai | Only available in English |
Winner
Winner: Act-On!
The battle score
Overall Winner: Act-On!
Act-On takes the crown, with it’s incredible range of features, and multi-language support!
But you might prefer Fliptop if:
- You need lead generation and scoring capacity
- You need accountancy integration
- Analytics are important

