Google Forms vs Qualtrics

Google Forms

Create and Analyze Surveys, for Free

Googleforms Review


Ask Questions. Get Answers. Act Fast

Qualtrics Review

Round 1: Pricing

Pricing:Google FormsQualtrics
BasicFree!On request
ProFree!On request


Winner: Google Forms!

Well, you can’t really beat free for pricing.  With Qualtrics plans starting from $2500 a year, it’s not a budget option, but the features are top of their class. Qualtrics offer a free trial account for up to 250 responses.

Round 2: Features

Features:Google FormsQualtrics
Company Brandingyy
Own Domain Linksyy
Theme TemplatesBESTy
Customizable Templatesyy
Unlimited Responsesy
Save & Resume
Offline Surveysy
Logic Threadingyy
Actions & Notificationsyy
Basic Reportingyy
Advanced ReportingBEST
A/B Split Testing
Pay for Selected Responses
Password Protectiony
Secure Linksy
Optimized for Mobileyy
Accept Payment
Exporting DataBESTy


Winner: Qualtrics!

Google Forms has some great features available for a free program, but the advanced ones really need some scripting experience to set up. Qualtrics is the Ferrari of survey software, with dozens of question types and as many ways to analyze the responses.

Round 3: Integrations

Integration:Google FormsQualtrics
Integration levelLOWLOW
Google ApsY
Customer Relationship Management (Salesforce)Y
Email Marketing
Content Management


Winner: Qualtrics!

You can access the Google Forms API yourself for custom development, but you can only integrate with other Google Aps or with other programs through Zapier. Qualtrics has API access but doesn’t attempt to integrate with anything other than Salesforce.

Round 4: Language support

Google FormsQualtrics
No Language SupportAutomatic (Machine) translation


Winner: Qualtrics!

Google Forms currently does not support more than one language being displayed in you forms, though there are third-party apps that can be added as a workaround. Qualtrics does not have standard questions translated, but does support multiple languages per survey, and can automatically populate the survey with machine translation. 

The battle score

Overall Winner: Qualtrics!

But you might prefer Google Forms if:

  • You have a low budget
  • You have scripting experience
  • You don’t mind a steep learning curve to get cheap and powerful features
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