Salesforce Marketing Cloud Vs MailChimp

Salesforce Marketing Cloud

The Platform for 1:1 Customer Journeys

salesforce marketing cloud review


Send Better Email

mailchimp review

Round 1: Pricing

PricingSalesforce Marketing CloudMailChimp
Basic$400/monthFree up to 2000 subscribers
Pro$1250/month 15000 contacts $240/month 50000 subscribers


Winner: MailChimp!

Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. MailChimp offer a limited free version, and then their pricing is based on number of subscribers. All their features are unlocked from $10/month. MailChimp also offer a pay-as-you-go option which charges by email volume.

Round 2: Features

Features :Salesforce Marketing CloudMailChimp
Customizable TemplatesyBEST
Landing Page Creationy
Google Analyticsyy
Email Engagement Trackingyy
Individual Subscriber TrackingBESTy
A/B TestingBESTy
Social Sharingyy
Social Listeningy
List Segmentationyy
Behaviour SegmentationBESTy
Survey Tools
Custom Autorespondersyy
Advanced Workflow AutomationBESTy
Phone Supporty
Campaign AdvisorBEST


Winner: Salesforce Marketing Cloud

Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the email category. You also get a dedicated Campaign Advisor to help you make the most of them. That’s not to say is bad, it comes with more than enough features for most businesses, they are just aimed at two very different markets. Mailchimp features are all available at every level of pricing.

Round 3: Integrations

Integration :Salesforce Marketing CloudMailChimp
Integration levelMEDHIGH
CMS (Wordpress, Joomla, Drupal)Y
Ecommerce (Shopify/WooCommerce)YY
Social MediaY


Winner: MailChimp!

Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. MailChimp is known for integrating with just about everything, and the API is developer friendly if you want to make your own.

Round 4: Language support

Salesforce Marketing CloudMailChimp
Support for over 18 languagesSupport for over 26 languages
Social Listening in 17 LanguagesMultiple alphabets and languages supported


Winner: MailChimp! 

The battle score

Overall Winner: Salesforce Marketing Cloud!

But you might prefer MailChimp if:

  • You don’t need all of Salesforce Marketing Cloud’s features
  • You have a lower budget
  • You need your email marketing to integrate well into other programs
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