Salesforce Marketing Cloud Vs MailChimp
Salesforce Marketing Cloud
The Platform for 1:1 Customer Journeys
MailChimp
Send Better Email
Round 1: Pricing
| Pricing | Salesforce Marketing Cloud | MailChimp |
|---|---|---|
| Basic | $400/month | Free up to 2000 subscribers |
| Pro | $1250/month 15000 contacts | $240/month 50000 subscribers |
Winner
Winner: MailChimp!
Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. MailChimp offer a limited free version, and then their pricing is based on number of subscribers. All their features are unlocked from $10/month. MailChimp also offer a pay-as-you-go option which charges by email volume.
Round 2: Features
| Features : | Salesforce Marketing Cloud | MailChimp |
|---|---|---|
| Customizable Templates | y | BEST |
| Landing Page Creation | y | |
| Google Analytics | y | y |
| Email Engagement Tracking | y | y |
| Individual Subscriber Tracking | BEST | y |
| A/B Testing | BEST | y |
| Social Sharing | y | y |
| Social Listening | y | |
| List Segmentation | y | y |
| Behaviour Segmentation | BEST | y |
| Survey Tools | ||
| Custom Autoresponders | y | y |
| Advanced Workflow Automation | BEST | y |
| Coupons | ||
| Phone Support | y | |
| Campaign Advisor | BEST |
Winner
Winner: Salesforce Marketing Cloud
Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the email category. You also get a dedicated Campaign Advisor to help you make the most of them. That’s not to say is bad, it comes with more than enough features for most businesses, they are just aimed at two very different markets. Mailchimp features are all available at every level of pricing.
Round 3: Integrations
| Integration : | Salesforce Marketing Cloud | MailChimp |
|---|---|---|
| Integration level | MED | HIGH |
| API | Y | Y |
| CRM | Y | Y |
| CMS (Wordpress, Joomla, Drupal) | Y | |
| Ecommerce (Shopify/WooCommerce) | Y | Y |
| Social Media | Y |
Winner
Winner: MailChimp!
Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. MailChimp is known for integrating with just about everything, and the API is developer friendly if you want to make your own.
Round 4: Language support
| Salesforce Marketing Cloud | MailChimp |
|---|---|
| Support for over 18 languages | Support for over 26 languages |
| Social Listening in 17 Languages | Multiple alphabets and languages supported |
Winner
Winner: MailChimp!
The battle score
Overall Winner: Salesforce Marketing Cloud!
But you might prefer MailChimp if:
- You don’t need all of Salesforce Marketing Cloud’s features
- You have a lower budget
- You need your email marketing to integrate well into other programs
