Salesforce Marketing Cloud Vs iContact

Salesforce Marketing Cloud

The Platform for 1:1 Customer Journeys

salesforce-marketing-cloud Review


Email Marketing for Everyone

icontact Review

Round 1: Pricing

PricingSalesforce Marketing CloudiContact
Basic$400/monthFrom $15/month for 500 subscribers
Pro$1250/month 15000 contacts $369/month 25 000 subscribers


Winner: iContact!

Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. iContact has three pricing levels, normal, pro, and premier.

Round 2: Features

Features :Salesforce Marketing CloudiContact
Customizable Templatesyy
Landing Page Creationy
Google Analyticsyy
Email Engagement Trackingyy
Individual Subscriber TrackingBEST
A/B TestingBESTy
Social SharingyBEST
Social ListeningyBEST
List Segmentationyy
Behaviour SegmentationBEST
Survey Toolsy
Custom Autorespondersyy
Advanced Workflow AutomationBEST
Phone Supportyy
Campaign AdvisorBEST


Winner: Salesforce Marketing Cloud!

Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. iContact features are quite limited in the basic plan, while the Pro and Premier have more of what we expect in terms of analytics and split testing. iContact’s social sharing and listening features are the best in the category.

Round 3: Integrations

Integration :Salesforce Marketing CloudiContact
Integration levelMEDLOW
CMS (Wordpress, Joomla, Drupal)Y
Ecommerce (Shopify/WooCommerce)Y
Social Media


Winner: Salesforce Marketing Cloud!

Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. iContact does not integrate well, only with Salesforce for CRM platforms and Drupal for Content Management.

Round 4: Language support

Salesforce Marketing CloudiContact
Support for over 18 languagesEnglish Access
Social Listening in 17 LanguagesMultiple alphabets and languages supported


Winner: Salesforce Marketing Cloud!

The battle score

Overall Winner: Salesforce Marketing Cloud!

But you might prefer iContact if:

  • You don’t need all of Salesforce Marketing Cloud’s features
  • You have a lower budget
  • Social listening and sharing is a big part of your marketing strategy
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