Salesforce Marketing Cloud Vs iContact
Salesforce Marketing Cloud
The Platform for 1:1 Customer Journeys
iContact
Email Marketing for Everyone
Round 1: Pricing
| Pricing | Salesforce Marketing Cloud | iContact |
|---|---|---|
| Basic | $400/month | From $15/month for 500 subscribers |
| Pro | $1250/month 15000 contacts | $369/month 25 000 subscribers |
Winner
Winner: iContact!
Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. iContact has three pricing levels, normal, pro, and premier.
Round 2: Features
| Features : | Salesforce Marketing Cloud | iContact |
|---|---|---|
| Customizable Templates | y | y |
| Landing Page Creation | y | |
| Google Analytics | y | y |
| Email Engagement Tracking | y | y |
| Individual Subscriber Tracking | BEST | |
| A/B Testing | BEST | y |
| Social Sharing | y | BEST |
| Social Listening | y | BEST |
| List Segmentation | y | y |
| Behaviour Segmentation | BEST | |
| Survey Tools | y | |
| Custom Autoresponders | y | y |
| Advanced Workflow Automation | BEST | |
| Coupons | ||
| Phone Support | y | y |
| Campaign Advisor | BEST |
Winner
Winner: Salesforce Marketing Cloud!
Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. iContact features are quite limited in the basic plan, while the Pro and Premier have more of what we expect in terms of analytics and split testing. iContact’s social sharing and listening features are the best in the category.
Round 3: Integrations
| Integration : | Salesforce Marketing Cloud | iContact |
|---|---|---|
| Integration level | MED | LOW |
| API | Y | Y |
| CRM | Y | Y |
| CMS (Wordpress, Joomla, Drupal) | Y | |
| Ecommerce (Shopify/WooCommerce) | Y | |
| Social Media |
Winner
Winner: Salesforce Marketing Cloud!
Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. iContact does not integrate well, only with Salesforce for CRM platforms and Drupal for Content Management.
Round 4: Language support
| Salesforce Marketing Cloud | iContact |
|---|---|
| Support for over 18 languages | English Access |
| Social Listening in 17 Languages | Multiple alphabets and languages supported |
Winner
Winner: Salesforce Marketing Cloud!
The battle score
Overall Winner: Salesforce Marketing Cloud!
But you might prefer iContact if:
- You don’t need all of Salesforce Marketing Cloud’s features
- You have a lower budget
- Social listening and sharing is a big part of your marketing strategy
