Salesforce Marketing Cloud Vs GetResponse

Salesforce Marketing Cloud

The Platform for 1:1 Customer Journeys

salesforce-marketing-cloud review

GetResponse

World’s Easiest Email Marketing

getresponse review

Round 1: Pricing

PricingSalesforce Marketing CloudSalesforce Marketing Cloud
Basic$400/monthFrom $16/month for 1000 subscribers
Pro$1250/month 15000 contacts $250/month 50000 subscribers

Winner

Winner: GetResponse!

Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. GetResponse pricing is based on number of subscribers – all features are unlocked from $16/month.

Round 2: Features

Features :Salesforce Marketing CloudSalesforce Marketing Cloud
Customizable Templatesyy
Landing Page CreationyBEST
Google Analyticsyy
Email Engagement Trackingyy
Individual Subscriber TrackingBESTy
A/B TestingBESTBEST
Social Sharingy
Social Listeningy
List Segmentationyy
Behaviour SegmentationBESTy
Survey Toolsy
Custom Autorespondersyy
Advanced Workflow AutomationBESTy
Coupons
Phone Supportyy
Campaign AdvisorBEST

Winner

Winner: Salesforce Marketing Cloud!

Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. You also get a dedicated Campaign Advisor to help you make the most of them. GetResponse offers more than enough features for most businesses, including sophisticated split testing and tracking features, offering some of the best value for money in the category.

Round 3: Integrations

Integration :Salesforce Marketing CloudSalesforce Marketing Cloud
Integration levelMEDHIGH
API YY
CRMYY
CMS (Wordpress, Joomla, Drupal)Y
Ecommerce (Shopify/WooCommerce)YY
Social MediaY

Winner

Winner: GetResponse!

Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. GetResponse integrates with lots of Ecommerce and CRM platforms, as well as WordPress and Social Media.

Round 4: Language support

Salesforce Marketing CloudGetResponse
Support for over 18 languagesSupport 6 languages
Social Listening in 17 LanguagesMultiple alphabets and languages supported

Winner

Winner: Salesforce Marketing Cloud! 

The battle score

Overall Winner: Salesforce Marketing Cloud!

But you might prefer GetResponse if:

  • You don’t need all of Salesforce Marketing Cloud’s features
  • You have a lower budget
  • You need your email marketing to integrate well into other programs
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