Salesforce Marketing Cloud Vs Dotmailer

Salesforce Marketing Cloud

The Platform for 1:1 Customer Journeys

Dotmailer

Imagination…Delivered.

Round 1: Pricing

Pricing	Salesforce Marketing Cloud	Dotmailer
Basic	$400/month	Custom
Pro	$1250/month 15000 contacts	custom

Winner

Winner: Dotmailer!

Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. Dotmailer offer custom pricing, so theoretically every business should be able to find a suitable plan.

Round 2: Features

Features :	Salesforce Marketing Cloud	Dotmailer
Customizable Templates	y	y
Landing Page Creation	y
Google Analytics	y	y
Email Engagement Tracking	y	y
Individual Subscriber Tracking	BEST
A/B Testing	BEST	y
Social Sharing	y	y
Social Listening	y
List Segmentation	y	y
Behaviour Segmentation	BEST	y
Survey Tools
Custom Autoresponders	y	BEST
Advanced Workflow Automation	BEST	y
Coupons
Phone Support	y	y
Campaign Advisor	BEST

Winner

Winner: Salesforce Marketing Cloud!

Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. You also get a dedicated Campaign Advisor to help you make the most of them. That’s not to say Dotmailer is bad, it comes with more than enough features for most businesses, they are just aimed at two very different markets.

Round 3: Integrations

Integration :	Salesforce Marketing Cloud	Dotmailer
Integration level	MED	HIGH
API	Y	Y
CRM	Y	Y
CMS (Wordpress, Joomla, Drupal)		Y
Ecommerce (Shopify/WooCommerce)	Y	Y
Social Media		Y

Winner

Winner: Dotmailer!

Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. Dotmailer has more CRM options, and also connects through Facebook.