Salesforce Marketing Cloud Vs ConstantContact

Salesforce Marketing Cloud

The Platform for 1:1 Customer Journeys

salesforce-marketing-cloud review


Grow with Email Marketing

constantcontact review

Round 1: Pricing

PricingSalesforce Marketing CloudConstantcontact
Basic$400/monthFrom $20/month for 500 subscribers
Pro$1250/month 15000 contacts $110/month 10 000 subscribers


Winner: ConstantContact!

Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. ConstantContact has two packages, ‘Email’ which is more limited and ‘Email Plus’ which unlocks all the features.

Round 2: Features

Features :Salesforce Marketing CloudConstantcontact
Customizable Templatesyy
Landing Page Creationy
Google Analyticsyy
Email Engagement Trackingyy
Individual Subscriber TrackingBEST
A/B TestingBESTy
Social Sharingyy
Social Listeningy
List Segmentationyy
Behaviour SegmentationBEST
Survey ToolsBEST
Custom Autorespondersy
Advanced Workflow AutomationBEST
Phone SupportyBEST
Campaign AdvisorBESTy


Winner: Salesforce Marketing Cloud!

Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. Both offer a Campaign Advisor service. ConstantContact has more than enough features for most businesses, and some more unusual ones like built in survey and coupon tools. It’s also the best rated for Customer Support.

Round 3: Integrations

Integration :Salesforce Marketing CloudConstantcontact
Integration levelMEDHIGH
CMS (Wordpress, Joomla, Drupal)Y
Ecommerce (Shopify/WooCommerce)YY
Social MediaY


Winner: ConstantContact!

Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. ConstantContact integrates with lots of Ecommerce and CRM platforms, as well as Joomla and Facebook.

Round 4: Language support

Salesforce Marketing CloudConstantContact
Support for over 18 languagesEnglish Access
Social Listening in 17 LanguagesMultiple alphabets and languages supported


Winner: Salesforce Marketing Cloud! 

The battle score

Overall Winner: Salesforce Marketing Cloud!

But you might prefer ConstantContact if:

  • You don’t need all of Salesforce Marketing Cloud’s features
  • You have a lower budget
  • You need your email marketing to integrate well into other programs
  • You like the coupon and survey features
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