Salesforce Marketing Cloud Vs ConstantContact
Salesforce Marketing Cloud
The Platform for 1:1 Customer Journeys
ConstantContact
Grow with Email Marketing
Round 1: Pricing
| Pricing | Salesforce Marketing Cloud | Constantcontact |
|---|---|---|
| Basic | $400/month | From $20/month for 500 subscribers |
| Pro | $1250/month 15000 contacts | $110/month 10 000 subscribers |
Winner
Winner: ConstantContact!
Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. ConstantContact has two packages, ‘Email’ which is more limited and ‘Email Plus’ which unlocks all the features.
Round 2: Features
| Features : | Salesforce Marketing Cloud | Constantcontact |
|---|---|---|
| Customizable Templates | y | y |
| Landing Page Creation | y | |
| Google Analytics | y | y |
| Email Engagement Tracking | y | y |
| Individual Subscriber Tracking | BEST | |
| A/B Testing | BEST | y |
| Social Sharing | y | y |
| Social Listening | y | |
| List Segmentation | y | y |
| Behaviour Segmentation | BEST | |
| Survey Tools | BEST | |
| Custom Autoresponders | y | |
| Advanced Workflow Automation | BEST | |
| Coupons | BEST | |
| Phone Support | y | BEST |
| Campaign Advisor | BEST | y |
Winner
Winner: Salesforce Marketing Cloud!
Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. Both offer a Campaign Advisor service. ConstantContact has more than enough features for most businesses, and some more unusual ones like built in survey and coupon tools. It’s also the best rated for Customer Support.
Round 3: Integrations
| Integration : | Salesforce Marketing Cloud | Constantcontact |
|---|---|---|
| Integration level | MED | HIGH |
| API | Y | Y |
| CRM | Y | Y |
| CMS (Wordpress, Joomla, Drupal) | Y | |
| Ecommerce (Shopify/WooCommerce) | Y | Y |
| Social Media | Y |
Winner
Winner: ConstantContact!
Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. ConstantContact integrates with lots of Ecommerce and CRM platforms, as well as Joomla and Facebook.
Round 4: Language support
| Salesforce Marketing Cloud | ConstantContact |
|---|---|
| Support for over 18 languages | English Access |
| Social Listening in 17 Languages | Multiple alphabets and languages supported |
Winner
Winner: Salesforce Marketing Cloud!
The battle score
Overall Winner: Salesforce Marketing Cloud!
But you might prefer ConstantContact if:
- You don’t need all of Salesforce Marketing Cloud’s features
- You have a lower budget
- You need your email marketing to integrate well into other programs
- You like the coupon and survey features
