iContact Vs Dotmailer
Round 1: Pricing
|Basic||From $15/month for 500 subscribers||Custom|
|Pro||$369/month 25 000 subscribers||Custom|
Dotmailer offers custom pricing, so its plans are not visible on its website. iContact has three pricing levels, normal, pro, and premier. Dotmailer is aimed towards more medium and larger business, but if you need a custom solution for a smaller one, talk to one of their agents.
Round 2: Features
|Landing Page Creation|
|Email Engagement Tracking||y||y|
|Individual Subscriber Tracking|
|Advanced Workflow Automation||y|
But it was close. Both programs have a similar set of features with analytics, list segmentation, split testing, and subscriber tracking. Dotmailer is much better, however, for workflow automation. iContact is much better, the best in category in fact, for social media sharing and listening.
Round 3: Integrations
|CMS (Wordpress, Joomla, Drupal)||Y||Y|
Dotmailer integrates with lots of CRM platforms, Ecommerce, and Content Management applications. iContact does not integrate well, only with Salesforce for CRM platforms and Drupal for Content Management.
Round 4: Language support
|English access||Support for 6 languages|
|Multiple alphabets and languages supported||Multiple alphabets and languages supported|
The battle score
Overall Winner: Dotmailer!
But you might prefer iContact if:
- Social listening and sharing is a big part of your marketing strategy