iContact Vs Dotmailer

iContact

Email Marketing for Everyone

Dotmailer

Imagination…Delivered.

Round 1: Pricing

Pricing	iContact	Dotmailer
Basic	From $15/month for 500 subscribers	Custom
Pro	$369/month 25 000 subscribers	Custom

Winner

Winner: Mystery!

Dotmailer offers custom pricing, so its plans are not visible on its website. iContact has three pricing levels, normal, pro, and premier. Dotmailer is aimed towards more medium and larger business, but if you need a custom solution for a smaller one, talk to one of their agents.

Round 2: Features

Features :	iContact	Dotmailer
Customizable Templates	y	y
Landing Page Creation
Google Analytics	y	y
Email Engagement Tracking	y	y
Individual Subscriber Tracking
A/B Testing	y	y
Social Sharing	BEST	y
Social Listening	BEST
List Segmentation	y	y
Behaviour Segmentation		y
Survey Tools	y
Custom Autoresponders	y	BEST
Advanced Workflow Automation		y
Coupons
Phone Support	y	y
Campaign Advisor

Winner

Winner: Dotmailer!

But it was close. Both programs have a similar set of features with analytics, list segmentation, split testing, and subscriber tracking. Dotmailer is much better, however, for workflow automation. iContact is much better, the best in category in fact, for social media sharing and listening.

Round 3: Integrations

Integration :	iContact	Dotmailer
Integration level	LOW	HIGH
API	Y	Y
CRM	Y	Y
CMS (Wordpress, Joomla, Drupal)	Y	Y
Ecommerce (Shopify/WooCommerce)		Y

Winner

Winner: Dotmailer!

Dotmailer integrates with lots of CRM platforms, Ecommerce, and Content Management applications. iContact does not integrate well, only with Salesforce for CRM platforms and Drupal for Content Management.