iContact Vs ConstantContact
Round 1: Pricing
|Basic||From $15/month for 500 subscribers||From $20/month for 500 subscribers|
|Pro||$369/month 25 000 subscribers||$110/month 10 000 subscribers|
iContact is more budget friendly for low numbers of subscribers, while ConstantContact becomes much better for high numbers. ConstantContact has two packages, ‘Email’ which is more limited and ‘Email Plus’ which unlocks all the features. iContact has three pricing levels, normal, pro, and premier.
Round 2: Features
|Landing Page Creation||BEST|
|Email Engagement Tracking||y||y|
|Individual Subscriber Tracking||y|
|Advanced Workflow Automation||y||y|
But it was close. Both programs have a similar set of features with analytics, list segmentation, split testing, and engagement tracking. ConstantContact offers more support and hand-holding for those who are new to email marketing, giving you a Campaign Advisor to help direct your campaigns. ConstantContact also offers some interesting survey and coupon features. iContact is much better, the best in category in fact, for social media sharing and listening.
Round 3: Integrations
|CMS (Wordpress, Joomla, Drupal)||Y||Y|
ConstantContact integrates well with many CRM platforms, as well as Ecommerce and Content Management applications. iContact does not integrate well, only with Salesforce for CRM platforms and Drupal for Content Management.
Round 4: Language support
|English access||English access|
|Multiple alphabets and languages supported||Multiple alphabets and languages supported|
The battle score
Overall Winner: ConstantContact!
But you might prefer iContact if:
- Social listening and sharing is a big part of your marketing strategy