GetResponse Vs iContact
Round 1: Pricing
| Pricing | GetResponse | iContact |
|---|---|---|
| Basic | From $16/month for 1000 subscribers | From $15/month for 500 subscribers |
Winner
Winner: GetResponse!
GetResponse beats iContact at every level of features and pricing, as well as making all its features available for every paid plan.
Round 2: Features
| Features : | GetResponse | iContact |
|---|---|---|
| Customizable Templates | y | y |
| Landing Page Creation | BEST | |
| Google Analytics | y | y |
| Email Engagement Tracking | y | y |
| Individual Subscriber Tracking | y | |
| A/B Testing | BEST | y |
| Social Sharing | BEST | |
| Social Listening | BEST | |
| List Segmentation | y | y |
| Behaviour Segmentation | y | |
| Survey Tools | y | y |
| Custom Autoresponders | y | y |
| Advanced Workflow Automation | y | |
| Coupons | ||
| Phone Support | y | y |
Winner
Winner: GetResponse!
GetResponse has more sophisticated workflow automation, split testing, user segmentation and, subscriber tracking features than iContact, and the advanced features are available at lower prices. GetResponse also offers a landing page builder that is very useful. iContact does have an advantage for social sharing and listening.
Round 3: Integrations
| Integration : | GetResponse | IContact |
|---|---|---|
| Integration level | HIGH | LOW |
| API | Y | Y |
| CRM | Y | Y |
| CMS (Wordpress, Joomla, Drupal) | Y | Y |
| Ecommerce (Shopify/WooCommerce) | Y |
Winner
Winner: GetResponse!
GetResponse integrates with almost every program under the sun, and the API is very developer friendly if you need to make a custom app. iContact only integrates with Salesforce and Drupal.
Round 4: Language support
| GetResponse | IContact |
|---|---|
| Support for 6 languages | English Access |
| Multiple alphabets and languages supported | Multiple alphabets and languages supported |
Winner
Winner: GetResponse!
The battle score
Overall Winner: GetResponse!
But you might prefer IContact if:
- Social listening and sharing is a big part of your marketing strategy
- You have a very high number of subscribers
