Salesforce Marketing Cloud Vs GetResponse
Salesforce Marketing Cloud
The Platform for 1:1 Customer Journeys
GetResponse
World’s Easiest Email Marketing
Round 1: Pricing
| Pricing | Salesforce Marketing Cloud | Salesforce Marketing Cloud |
|---|---|---|
| Basic | $400/month | From $16/month for 1000 subscribers |
| Pro | $1250/month 15000 contacts | $250/month 50000 subscribers |
Winner
Winner: GetResponse!
Salesforce Marketing Cloud, like other Salesforce products, focuses on premium product for premium pricing and even the least expensive package is going to be above budget for many businesses. GetResponse pricing is based on number of subscribers – all features are unlocked from $16/month.
Round 2: Features
| Features : | Salesforce Marketing Cloud | Salesforce Marketing Cloud |
|---|---|---|
| Customizable Templates | y | y |
| Landing Page Creation | y | BEST |
| Google Analytics | y | y |
| Email Engagement Tracking | y | y |
| Individual Subscriber Tracking | BEST | y |
| A/B Testing | BEST | BEST |
| Social Sharing | y | |
| Social Listening | y | |
| List Segmentation | y | y |
| Behaviour Segmentation | BEST | y |
| Survey Tools | y | |
| Custom Autoresponders | y | y |
| Advanced Workflow Automation | BEST | y |
| Coupons | ||
| Phone Support | y | y |
| Campaign Advisor | BEST |
Winner
Winner: Salesforce Marketing Cloud!
Salesforce Marketing Cloud really is best of the breed, and its high price is reflected in the services offered. You won’t find more sophisticated tracking or testing in the category. You also get a dedicated Campaign Advisor to help you make the most of them. GetResponse offers more than enough features for most businesses, including sophisticated split testing and tracking features, offering some of the best value for money in the category.
Round 3: Integrations
| Integration : | Salesforce Marketing Cloud | Salesforce Marketing Cloud |
|---|---|---|
| Integration level | MED | HIGH |
| API | Y | Y |
| CRM | Y | Y |
| CMS (Wordpress, Joomla, Drupal) | Y | |
| Ecommerce (Shopify/WooCommerce) | Y | Y |
| Social Media | Y |
Winner
Winner: GetResponse!
Salesforce Marketing Cloud integrates with other Salesforce platforms, along with several Ecommerce applications. GetResponse integrates with lots of Ecommerce and CRM platforms, as well as WordPress and Social Media.
Round 4: Language support
| Salesforce Marketing Cloud | GetResponse |
|---|---|
| Support for over 18 languages | Support 6 languages |
| Social Listening in 17 Languages | Multiple alphabets and languages supported |
Winner
Winner: Salesforce Marketing Cloud!
The battle score
Overall Winner: Salesforce Marketing Cloud!
But you might prefer GetResponse if:
- You don’t need all of Salesforce Marketing Cloud’s features
- You have a lower budget
- You need your email marketing to integrate well into other programs
