MailChimp Vs iContact
MailChimp
Send Better Email
iContact
Email Marketing for Everyone
Round 1: Pricing
Winner
Winner: MailChimp!
MailChimp beats iContact at every level of features and pricing, as well as making all its features available for every paid plan. MailChimp also offers pay-as-you-go pricing for low volumes.
Round 2: Features
| Features : | Mailchimp | Icontact |
|---|---|---|
| Customizable Templates | BEST | y |
| Landing Page Creation | ||
| Google Analytics | y | y |
| Email Engagement Tracking | y | y |
| Individual Subscriber Tracking | y | |
| A/B Testing | y | y |
| Social Sharing | y | BEST |
| Social Listening | BEST | |
| List Segmentation | y | y |
| Behaviour Segmentation | y | |
| Survey Tools | y | |
| Custom Autoresponders | y | y |
| Advanced Workflow Automation | y | |
| Coupons | ||
| Phone Support | y | |
| Campaign Advisor |
Winner
Winner: MailChimp!
MailChimp offers more advanced tracking, analytics, and segmentation features than iContact, and the advanced features are available at lower prices. iContact does have an advantage for social sharing and listening, as well as better client support.
Round 3: Integrations
Winner
Winner: MailChimp!
MailChimp integrates with almost every program under the sun, and the API is very developer friendly if you need to make a custom app. iContact only integrates with Salesforce and Drupal.
Round 4: Language support
| MailChimp | iContact |
|---|---|
| Support for over 26 languages | English Access |
| Multiple alphabets and languages supported | Multiple alphabets and languages supported |
Winner
Winner: MailChimp!
The battle score
Overall Winner: MailChimp!
But you might prefer iContact if:
- Social listening and sharing is a big part of your marketing strategy
- You have a very high number of subscribers
