iContact Vs ConstantContact

iContact

Email Marketing for Everyone

ConstantContact

Grow with Email Marketing

Round 1: Pricing

Pricing	iContact	ConstantContact
Basic	From $15/month for 500 subscribers	From $20/month for 500 subscribers
Pro	$369/month 25 000 subscribers	$110/month 10 000 subscribers

Winner

Winner: Tie!

iContact is more budget friendly for low numbers of subscribers, while ConstantContact becomes much better for high numbers. ConstantContact has two packages, ‘Email’ which is more limited and ‘Email Plus’ which unlocks all the features. iContact has three pricing levels, normal, pro, and premier.

Round 2: Features

Features :	GetResponse	Dotmailer
Customizable Templates	y	y
Landing Page Creation	BEST
Google Analytics	y	y
Email Engagement Tracking	y	y
Individual Subscriber Tracking	y
A/B Testing	BEST	y
Social Sharing		y
Social Listening
List Segmentation	y	y
Behaviour Segmentation	y	y
Survey Tools	y
Custom Autoresponders	y	BEST
Advanced Workflow Automation	y	y
Coupons
Phone Support	y	y
Campaign Advisor

Winner

Winner: Tie!

But it was close. Both programs have a similar set of features with analytics, list segmentation, split testing, and engagement tracking. ConstantContact offers more support and hand-holding for those who are new to email marketing, giving you a Campaign Advisor to help direct your campaigns. ConstantContact also offers some interesting survey and coupon features. iContact is much better, the best in category in fact, for social media sharing and listening.

Round 3: Integrations

Integration :	iContact	ConstantContact
Integration level	LOW	HIGH
API	Y	Y
CRM	Y	Y
CMS (Wordpress, Joomla, Drupal)	Y	Y
Ecommerce (Shopify/WooCommerce)		Y

Winner

Winner: ConstantContact!

ConstantContact integrates well with many CRM platforms, as well as Ecommerce and Content Management applications. iContact does not integrate well, only with Salesforce for CRM platforms and Drupal for Content Management.