LeadMaster vs Act-On

LeadMaster

Radically simple sales and marketing automation software

leadmaster review

Act-On

Turn data into action.

act-on review

Round 1: Pricing

LeadMasterAct-On
$150/month$600/month

Winner

Winner: LeadMaster!

LeadMaster wins the first round on price.

Round 2: Features

Features:LeadMasterAct-On
Activity TrackingBESTY
Lead GenerationYBEST
Lead ScoringYY
Lead Nurturing & DistributionYY
Pipeline ManagementY
Basic AnalyticsYBEST
Email ServicesYBEST

Winner

Winner: LeadMaster!

Although Act-On has some of the best lead generation, email, and analytics features out there, LeadMaster offers a wider range of services, including pipeline management.

Round 3: Integrations

Integration:LeadMasterAct-On
Integration levelLOWMID
APIY
CRMBEST
Call Handling & Live ChatY
AccountingBEST

Winner

Winner: Act-On!

Act-On takes this round, due to superior integration levels overall, although Leadmaster does have excellent accounting and call handling integrations, so it really depends what is important to your business!

Round 4: Language support

LeadMasterAct-On
Unspecified multi-currency & multi-language supportArabic, Chinese, Danish, English, Finnish, French, German, Hebrew, Hindi, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, Thai

Winner

Winner: Act-On!

The battle score

Overall Winner: Act-On!

With an incredible range of integrations, and a whole range of features, Act-On is definitely the one to check out here!

But you might prefer LeadMaster if:

  • You have a smaller budget
  • You want high-level accountancy integrations
  • Pipeline Management is important
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