LeadMaster vs Act-On
LeadMaster
Radically simple sales and marketing automation software
Act-On
Turn data into action.
Round 1: Pricing
| LeadMaster | Act-On |
|---|---|
| $150/month | $600/month |
Winner
Winner: LeadMaster!
LeadMaster wins the first round on price.
Round 2: Features
| Features: | LeadMaster | Act-On |
|---|---|---|
| Activity Tracking | BEST | Y |
| Lead Generation | Y | BEST |
| Lead Scoring | Y | Y |
| Lead Nurturing & Distribution | Y | Y |
| Pipeline Management | Y | |
| Basic Analytics | Y | BEST |
| Email Services | Y | BEST |
Winner
Winner: LeadMaster!
Although Act-On has some of the best lead generation, email, and analytics features out there, LeadMaster offers a wider range of services, including pipeline management.
Round 3: Integrations
| Integration: | LeadMaster | Act-On |
|---|---|---|
| Integration level | LOW | MID |
| API | Y | |
| CRM | BEST | |
| Call Handling & Live Chat | Y | |
| Accounting | BEST |
Winner
Winner: Act-On!
Act-On takes this round, due to superior integration levels overall, although Leadmaster does have excellent accounting and call handling integrations, so it really depends what is important to your business!
Round 4: Language support
| LeadMaster | Act-On |
|---|---|
| Unspecified multi-currency & multi-language support | Arabic, Chinese, Danish, English, Finnish, French, German, Hebrew, Hindi, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, Thai |
Winner
Winner: Act-On!
The battle score
Overall Winner: Act-On!
With an incredible range of integrations, and a whole range of features, Act-On is definitely the one to check out here!
But you might prefer LeadMaster if:
- You have a smaller budget
- You want high-level accountancy integrations
- Pipeline Management is important
