MailChimp Vs Dotmailer
Round 1: Pricing
|Basic||Free up to 2000 subscribers||Custom|
|Pro||$240/month 50000 subscribers||Custom|
Dotmailer offers custom pricing, so its plans are not visible on its website. MailChimp offers plans and pricing for all levels of business, and makes all its features available on all paid plans. Dotmailer is aimed towards more medium and larger business, but if you need a custom solution for a smaller one, talk to one of their agents.
Round 2: Features
|Landing Page Creation|
|Email Engagement Tracking||y||y|
|Individual Subscriber Tracking||y|
|Advanced Workflow Automation||y||y|
Both programs have similar levels of testing and analytics features, however MailChimp has more sophisticated subscriber tracking. It also makes its advanced features available for every paid plan. Dotmailer has more complex features for custom autoresponders and workflows, as well as improved phone support.
Round 3: Integrations
|CMS (Wordpress, Joomla, Drupal)||Y||Y|
MailChimp integrates with almost every program under the sun, and the API is very developer friendly if you need to make a custom app. Dotmailer also integrates with lots of CRM platforms, Ecommerce, and Content Management applications.
Round 4: Language support
|Support for over 26 languages||Access to Dotmailer in 6 languages|
|Multiple alphabets and languages supported||Multiple alphabets and languages supported|
The battle score
Overall Winner: MailChimp!
But you might prefer Dotmailer if:
- You need an unusual or custom solution
- You rely heavily on automation for your email campaigns
- You are a high volume sender