MailChimp Vs ConstantContact
Round 1: Pricing
|Basic||Free up to 2000 subscribers||From $20/month for 500 subscribers|
|Pro||$240/month 50000 subscribers||$110/month 10 000 subscribers|
MailChimp beats ConstantContact at every level of pricing, as well as making all its features available for every paid plan. ConstantContact has two packages, ‘Email’ which is more limited and ‘Email Plus’ which unlocks all the features. MailChimp also offers pay-as-you-go pricing for low volumes.
Round 2: Features
|Landing Page Creation|
|Email Engagement Tracking||y||y|
|Individual Subscriber Tracking||y|
|Advanced Workflow Automation||y|
Both programs have similar levels of testing and analytics features, however MailChimp has more sophisticated user segmentation and subscriber tracking. It also makes its advanced features available for every paid plan, unlike ConstantContact which requires the Email Plus plan. ConstantContact offers more support and hand-holding for those who are new to email marketing, giving you a Campaign Advisor to help direct your campaigns. ConstantContact also offer some interesting survey and coupon features.
Round 3: Integrations
|CMS (Wordpress, Joomla, Drupal)||Y||Y|
MailChimp integrates with almost every program under the sun, and the API is very developer friendly if you need to make a custom app. ConstantContact also integrates with lots of CRM platforms, Ecommerce, and Content Management applications.
Round 4: Language support
|Support for over 26 languages||English Access|
|Multiple alphabets and languages supported||Multiple alphabets and languages supported|
The battle score
Overall Winner: MailChimp!
But you might prefer ConstantContact if:
- You like the coupon and survey features
- You prefer more active Customer Support
- You want a Campaign Advisor to help direct your campaigns